Uber Fail

I wouldn’t normally pollute the internet with stuff like this, but I always tend towards the cynical when much feted, “tech-savvy”, market defining, paradigm shifting companies show us that their mastery of technology and process is really no better than anyone else’s.

Firstly, I was on the Uber website and accidentally started the process of registering as a driver – which was not what I wanted to do.  My bad, I admit that; anyway usability of the website’s not the main focus here.

I soon start getting SMS message’s as part of the “new driver” process.  Ooops, I had better reply STOP to unsubscribe…

Oh dear, did anyone actually test that unsubscription works, or do you:

  1. Have shares in the Telco industry
  2. Forgot to implement it
  3. Deliberately not implement it

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But we’re not quite done yet.

I’m not just getting enduro-spammed via SMS, this is a multi-channel affair:

uberemail1

Although the email campaign has it’s own issues – nothing major, just the occasional missing subject line and total absence of any content.

Oh, but at least the template is nice.

uberemail2

@Uber #STOP

 

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