I wouldn’t normally pollute the internet with stuff like this, but I always tend towards the cynical when much feted, “tech-savvy”, market defining, paradigm shifting companies show us that their mastery of technology and process is really no better than anyone else’s.
Firstly, I was on the Uber website and accidentally started the process of registering as a driver – which was not what I wanted to do. My bad, I admit that; anyway usability of the website’s not the main focus here.
I soon start getting SMS message’s as part of the “new driver” process. Ooops, I had better reply STOP to unsubscribe…
Oh dear, did anyone actually test that unsubscription works, or do you:
- Have shares in the Telco industry
- Forgot to implement it
- Deliberately not implement it
But we’re not quite done yet.
I’m not just getting enduro-spammed via SMS, this is a multi-channel affair:
Although the email campaign has it’s own issues – nothing major, just the occasional missing subject line and total absence of any content.
Oh, but at least the template is nice.
@Uber #STOP
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